About us

Inspiring Future Writers and Illustrators

We are a diverse team of social impact visionaries bringing our talent together to enhance creativity in young people via the positive use of technology. We represent the areas of Education, Technology and Business. Our goal is to be responsive and continually evolve to meet the needs of today's ever-shifting educational landscape. Our hope is to encourage young people to enjoy the creative writing process and take pride in sharing their stories with others.

B Corporation

B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Certified B Corporations are companies who meet the highest standards of verified social and environmental performance, transparency and accountability. Baobabooks Education Sàrl is committed to these standards and a proud (pending) member of the B Corporation community. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose.

Education Alliance Finland

Education Alliance Finland (EAF) is an expert organization specialized in quality evaluation and certification of learning solutions. EAF Evaluation Method provides an academically backed approach to evaluating the effectiveness of educational tools against comprehensive international standards for pedagogical practices and learning engagement. EdTech industry stakeholders around the world trust EAF to ensure solutions are independently certified to high-level quality standards.

Society of Children’s Book Writers and Illustrators

We support The Society of Children’s Book Writers and Illustrators, a nonprofit 501(c)3 organization. SCBWI is the only professional organization specifically for individuals who write and illustrate for children and young adults. Our mission is to support the creation and availability of quality children’s books in every region of the world.

BAOBAB FOUNDATION

Baobab Trees

Find out more about why Baobab Trees are under threat and learn how you can help.

Our commitment: Baobabooks will donate 1% of all revenue to support research into solutions to help protect and preserve Baobab Trees by partnering with the Baobab Foundation which is based in Limpopo province of South Africa.

1% for the Planet

1% for the Planet was founded on the model of our business membership program: responsible businesses giving back to environmental nonprofits to create a healthier planet. Business members join our network, committing to donate the equivalent of 1% of gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental nonprofits.

Swiss Triple Impact

Initiated by B Lab Switzerland, the Swiss Triple Impact program supports Swiss companies to measure their contributions to the United Nations' Sustainable Development Goals (SDGs) and thus identify the most important areas for improvement, while at the same time opening new business opportunities and boosting innovation

Founder's Message

Thank you for visiting our site.

Imagine you are sitting on a beautiful, sunny beach with your children. You watch as dolphins leap out of the sea in perfect arcs against a clear blue sky. You turn to your children and say, "Kids, look at the amazing performance these dolphins are putting on for you!", but all your kids do is shrug as they stare with blank faces into the screens of their devices.

That was me, sitting on the beach and growing with concern as I watched how my kids' attention was being consumed by their digital devices with no productive outcome. As a concerned Dad, I knew I had to do something. Knowing how much my kids liked writing and drawing, I imagined creating a platform where they could write, illustrate, and publish their own stories and books.

In order to bring this dream to life, I was fortunate to enlist the support of like-minded educators, digital pioneers, and visionaries. Together we are Baobabooks, a group of innovators driven to have a positive social impact and focused on engaging broadly to lower barriers to education, encourage cross-cultural collaboration and provide a safe environment for kids to freely express their creativity. We partner with educators and families to create a place for children to awaken their imagination through the positive use of technology.

We hope you enjoy our platform.


Peter Nicholson
CEO and Founder