Inspiring young writers & illustrators

Thank you for visiting our site! Created by a group of like-minded educators, digital pioneers, and business visionaries, we are driven to have a positive social impact and focused on engaging broadly in order to lower barriers to education, encourage cross-cultural collaboration and provide a safe environment for kids to freely express their creativity.

We hope you enjoy our platform.

Children writing and illustrating stories

The people behind Baobabooks

For the Baobabooks team, helping students to foster their creativity and engage with other students from across the world through collaboration, reading and writing, is key.

Jeremy Hartley

Communication & Public Affairs

Wiltshire, UK

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Jeremy is a consultant communication specialist and leads Communication and Public Affairs at Baobabooks. He also works as a communication expert for United Nations organizations. He has over 35 years' experience in international development and humanitarian work in Africa, Asia and Europe, including seven years heading the UNICEF office in Ukraine.

Soukeina Mamodhoussen

Education & Learning

London, UK

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Soukeina is an educational consultant and heads the education team at Baobabooks. She also works as an accreditation consultant for the Council of International Schools. She has a master's degree in Teaching Languages and a master's in Educational Leadership and Management, and is passionate about making education accessible to all.

Rey Mendoza

Chief Product Officer & Co-Founder

Philippines / Nordics

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Rey is a co-founder and Chief Product Officer for Baobabooks. He has over 25 years' experience in global enterprise business across Southeast Asia, Latin America and the Nordics, with a career spanning Ericsson, Astra Telecoms and Achilles. He drives the technical strategy, innovation, adoption and delivery of a high-performing EdTech solution for K–12.

Peter Nicholson

Leadership & Strategy, Co-Founder

Chardonne, Switzerland

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Peter is a co-founder of Baobabooks based in Switzerland. His concern for his own children's well-being in the face of social media led him to create Baobabooks to harness technology for positive engagement and development. He has over 35 years' experience in product development, business development and strategy in the biopharmaceutical industry.

Board of Directors

A proven group of business executives providing leadership around vision, strategy and governance sharing our belief in the ability to engage globally to improve education for all.